Experience × Performance

Building better experiences for people who move

Cadence helps coaches, studios, movement-led brands and sport events create experiences that connect people, strengthen engagement and support growth.

Explore services Let’s talk ☕

★★★★★ 5.0 (7+ Google Reviews)

Available for projects

Scroll

What Cadence does

Experiences that move people forward

Hi, I’m Jesse, founder of Cadence. I’ve worked with clients from the Netherlands, United Kingdom, New Zealand and the United States

In sport and health, the experience matters as much as the service itself.

It’s how a client feels when they first walk into your studio. How a brand turns its vision into something people can connect with. How a team works together behind the scenes. And how an athlete is supported during events for optimal performance.

Yet these experiences don’t always work as well as they could. Cadence brings strategy, creative thinking and hands-on experience together to close that gap.

Because better experiences don’t just look good. They make a difference in how people feel, connect and move forward.

Services

Four services. One connected approach. — client experience, webdesign, branding, growth and athlete experience

Cadence works across the entire journey, from the first interaction to long-term engagement and from the people you serve to the teams behind the scenes.

Explore the services below to see what we could work on together.

Member & client experience

Help members and clients feel welcome, see the value in what you offer and build a lasting connection with your business.

What we could work on

Discover & join: website design, digital touchpoints and sign-up experiences.
Welcome & onboard: onboarding, first-session experiences and introductions to your approach.
Engage & belong: member touchpoints, hospitality, service design and community building.
Understand & improve: client and member journey mapping, identifying friction and opportunities across the experience.

Brand experience

Turn your vision into a distinctive brand experience that connects with the right people across every meaningful touchpoint.

What we could work on

Define your direction: brand vision, positioning, personal branding and storytelling.
Express your brand: website design, content, copywriting and visual communication.
Shape the environment: spatial flow, studio design and the physical brand experience.
Build meaningful connections: product selection, partnerships and brand alignment.

Team experience

Align your people, processes and shared vision so your team can work with greater clarity and deliver a more consistent experience.

What we could work on

Align & connect: shared vision, communication, team alignment and responsibilities.
Welcome & integrate: employee onboarding and team integration.
Improve everyday operations: internal workflows, digital systems and practical processes.
Deliver consistently: service standards, team rituals and ways of working that support the intended experience.

Athlete experience

Improve the experiences, support and environments around athletes to help them prepare, engage and perform at their best.

What we could work on

Understand & develop: athlete journeys, performance insights and educational presentations.
Prepare & support: athlete preparation, practical guidance and on-site performance support.
Design the experience: sports event journeys, event-day touchpoints and pop-up experiences.
Connect people & performance: creating more considered environments that support engagement and performance.

One challenge. The right combination.

Available for projects

Not every project fits into one category, and it doesn’t have to. We look at the bigger picture, find where the experience can improve and bring in the right services.

Plan your discovery call

From insight to implementation

Every collaboration starts with understanding what matters most to your project. From there, we define the right direction, shape the experience and help bring it to life.

What you can expect:

Strategic thinking
Personal collaboration
Creative translation
Attention to detail

Performance Coaching App

Coming soon.

Brand Positioning
Webdesign
System Design
Digital Workflow Design

MyoLab

Fitness Coach

Thanks to Jesse, my online presence is now exactly what I will convey as a coach. If you are looking for someone who takes your project seriously and delivers above expectations, Jesse is the person for you. Really great work!

— Don

Webdesign
Digital Workflow Design

Strength Society

Yoga Teacher

It was a pleasure working with Jesse. The communication was clear and professional. He carefully considered my personal situation and how we could get the most out of my website. Additionally, there is plenty of room to let your own style shine through. I am very happy with the final result. Thank you!

— Csenge

Webdesign
Digital Workflow Design
Visuals

Csenge van der Heijden

Wellness Consultant

Coming soon.

Brand Positioning
Webdesign
Digital Workflow Design

Tash Salmon

Fitness Coaching Platform

Coming soon.

Content Copywriting
Podcast Copywriting
Content Design

Project IJzersterk

Holistic Therapist

Jesse built my website for me and I am very happy with the result. He comes up with good ideas and thinks along about the possibilities (such as layout, clarity, color scheme, font, etc.) with solid reasoning. He has an eye for detail. Jesse is a star; you can count on him!

— Davida

Brand Positioning
Webdesign
Digital Workflow Design
Visuals

Davida Vesper

Job de Goede – Athlete and Performance Coach: website, branding and experience design by Cadence Collective, Jesse Dijkema, Amsterdam

Athlete & Performance Coach

Jesse is very helpful and ambitious. He always makes time to brainstorm and enjoys sharing his knowledge and experience. His passion for health, exercise, and personal development is infectious and inspires not only his clients but also the people around him.

— Job

Visuals

Job de Goede

Athlete

I have come to know Jesse as a highly skilled, friendly, and enthusiastic coach who is down-to-earth. He is a huge fan of training himself, and I get the impression that he truly loves what he does. He is excellent at conveying his passion and expertise. I highly recommend training with Jesse. It is absolutely worth the investment in yourself.

— Iwan

Performance Coaching

Iwan

Holistic Lifestyle Coach

Very nice project with Jesse. Clear and transparent communication. Professional but also with humor. Good experience. Definitely recommended!

— Ilse

Webdesign
Digital Workflow Design
Visuals
Brand Positioning

Natuurlijk bij Ilse

Fitness Coach

Very professional and helpful! Jesse comes up with many creative ideas and looks for the best solution together.

Webdesign

Be More

$Nicholas – Athlete: website, branding and experience design by Cadence Collective, Jesse Dijkema, Amsterdam$

Athlete

Coming soon.

Performance Coaching

Nicholas

Why Cadence?

Solo‑led. Collective‑driven. Future‑minded. Conscious‑living.

Cadence starts with experiences designed digitally and brought to life through people. Today, that means coaches, studios, athletes and movement-led brands. Next, I hope to bring these worlds together: a home for movement, creativity and connection, towards my ultimate goal to nourish and strengthen people and the planet.

Freedom

To move, to do, to discover, to choose, to endure, to be.

Action

To chase, to challenge, to grow, to learn, to win, to lead.

Essence

To connect, to nourish, to align, to respect, to feel, to be real.

Founder

Jesse Dijkema

I’ve spent the past 10 years working across sports, nutrition, personal training and club management. Along the way, I’ve seen how much the experience around the activity matters.

I understand the practical realities behind the experience: the operational details, the human connections and the habits that shape performance over time.

Cadence brings these perspectives together. It’s where my interest in movement, human behaviour, brand experiences and performance meets a practical, hands-on approach.

I lead every project personally, bringing in a wider collective of specialists when the work calls for it. No unnecessary layers, just a focus on making things work in the real world.

I win when you win

Calisthenics athlete • Football fan • Loves nature • Casual runner

Jesse Dijkema, founder of Cadence Collective in Amsterdam, looking up against a pink wall

Ready for life

Let’s bring your brand in rhythm

Whether you want to refine your brand’s member experience, spar on your physical performance and sportive goals, or explore a collaborative project—coffee is always ready.

Let’s have a coffee ☕

Building better experiences for people who move

Experiences that move people forward

Four services. One connected approach. — client experience, webdesign, branding, growth and athlete experience

Member & client experience

Brand experience

Team experience

Athlete experience

One challenge. The right combination.

From insight to implementation

Work: cases and client stories – webdesign, branding and experience design by Cadence Collective Amsterdam

MyoLab

Strength Society

Csenge van der Heijden

Tash Salmon

Project IJzersterk

Davida Vesper

Job de Goede

Iwan

Natuurlijk bij Ilse

Be More

Nicholas

Solo‑led. Collective‑driven. Future‑minded. Conscious‑living.

Core values

Freedom

Action

Essence

Jesse Dijkema

Let’s bring your brand in rhythm